I started early, at 14, learning the hard way (and with many hours of YouTube tutorials). I worked as a production assistant without knowing absolutely anything about photography or video, went through a lot of hardship, and in the process, understood that technique alone wasn't enough.

At 18, I was already a bit more experienced, photographing, filming, and editing. I made a decision and went to study filmmaking at the Hollywood Film Academy (at the Brazilian branch). I immersed myself in the language that shaped me: narrative, rhythm, and aesthetics. I quickly learned that simply knowing how to make beautiful images with good sound wouldn't be enough. Not for what I wanted!
 

Once, while watching a TV commercial during the World Cup, I found myself wondering: how could a simple commercial make me want to drink soda? I thought about it and wondered how that happens, why it happens, and, most importantly... how to do it.

I was passionate about filmmaking, I dreamed of being a great director, but the fact that I could awaken desire in people for a product, event, or service was almost like magic to me. I had learned a lot in the school of social events, such as weddings, debutante parties, festivals, and music events. From 14 to 18, I learned to tell stories and move people emotionally. From 18 onwards, I wanted to learn how to monetize those emotions I evoked in my videos.

 

It was necessary to understand who sells, who buys, why they buy or sell, and who these people were. I started studying communication, copywriting, distribution, and technology. I witnessed the bursting of the digital marketing bubble firsthand and, since 2020, I've been closely following the application of AI in production and optimization workflows. During the pandemic, I even realized that being just a filmmaker wouldn't be enough anymore. I had to do more and better.

Today my work ranges from directing a scene to building a funnel that generates revenue. I train spokespeople who are not comfortable in front of the camera. I transform video into a commercial asset. I've worked with major brands, directed TV programs, events, and opinion leaders.

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My clients make a lot of money and call me when they need results, usually in a short amount of time. My job today is to solve audiovisual problems. Existing problems, imminent problems, and especially those that aren't yet so visible or obvious. Years of experience have given me this skill.

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If you want to better understand my work methodology, click here .